First, you will need development experience. This method leaves you to figure out the technical details of your CDN, video hosting and feeds on your own. Video hosting and CDNs can run you into the thousands per month. So while Roku Direct Publisher is free, you will still have to spend money. Lastly, your final product will be limited. To keep Roku Direct Publisher free, customization has to be kept to a minimum. Again, if you are just starting out this might not matter.
But if your business is established, this may cut into your bottom line. Get started with Roku Direct Publisher here. Many agencies specialize in building Roku channels. Agencies work in a number of ways. Some have a team of in-house developers who will code a native app in the Roku OS. Others will lease out your project to a network of freelance developers.
Agencies have their pros and cons. Having a real team for creative direction and feedback can be helpful. But the drawbacks are just as clear. Agencies can take many months to complete projects. Not to mention, they can cost tens or even hundreds of thousands of dollars. See a full list of official third-party Roku developers here. But here are the most important factors for you to consider:. What features do you want and need for your Roku channel?
Some common features include paywall metering, ad services, user profiles, playlists, custom designs, etc. But if you want to optimize the UI for your viewers, MAZ or third-party agencies would be a better option. How do you plan to make money with this Roku channel? Again, you have a few options. For a full breakdown on how to make money on Roku, see our post here. Roku Direct Publisher will help you with running basic ads at a cost. But if you want advanced ad-serving or subscription paywalls, go with MAZ or an agency.
Do you or someone on your team have coding experience? Can you troubleshoot issues on your own as they come up? Do you have the time to learn new skills related to Roku app development? If the answer is yes, then you could give coding your own app or Roku Direct Publisher a go.
Roku Direct Publisher claims that you can complete everything in 10 minutes , but you have to complete their prerequisites first, which are the bulk of the work. If you seek a quick and dirty launch, this can be a great solution. MAZ is one of the fastest professional go-to market solutions. You can have all of your TV channels published and ready for worldwide distribution in as little as one month.
Roku Direct Publisher is free. But you have to cover video hosting costs, which can run into the thousands per month. Also, they will take a large chunk of any ad revenue you make. So be careful if your budget is very low or if you plan to scale up. The MAZ Platform has two pricing tiers. MAZ does not charge extra fees or take your revenue. For enterprise level builds, pricing goes by inquiry. Agencies are by far the most expensive method.
The process to create a Roku channel can seem complicated. But if you prepare yourself with knowledge and research, you can do it on your terms. As more businesses turn to Roku as a platform, this section of the video industry will surely grow. We hope this article has been helpful. You'll be able to continue the current conversation only when you switch back to the current app. Viacom App. OR Contact Us Contact.
Thanks for contacting us. Your message was received. We don't want to see you go, but we are hereto help make this process easier. To avoid auto-renewing your subscription through Roku, you must cancel through your Roku account at least 24 hours BEFORE the end of your free trial or current billing period.
Use the directional pad to navigate the channel grid and highlight The Roku Channel. The directional pad is plus-shaped and is in the center of your Roku remote. A new message appears confirming the cancellation, along with a reminder of the date when you will no longer have access to the subscription.
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